… and mastered Clay, got 5 clients, and achieved Clay Expert status in record time
“Taking the program really accelerated the speed at which I was able to build my
business.... [it was a really] smart tradeoff of money for time.”
Joe Rhew had launched an automation agency in 2023–it was doing well, but he wanted more🥇… so in December of 2023, he decided to niche down on GTM automation (riches in niches, baby!!! 🎸🎯🔥).
Word on the street (a.k.a. LinkedIn and underground WhatsApps) was Clay was an outbound must-have – and poised for a massive upswing in 2024.
(We love Eric! 👑)
Joe’s a very smart guy (ex-Uber, ex-YC, University of Michigan Grad) and he quickly understood Clay’s power for outbound…
… he also saw it would take a major time investment to get really, really good.
He could have DIY’d it (e.g. 6 months of trial and error) but he wanted a faster way…
… so he started hunting for a shortcut to mastery
First, Joe tried Clay’s Slack:
Clay’s Slack is awesome (here is a link 😍 ) but he found it overwhelming, with a lot of beginner questions.
So he went to YouTube. The videos were inspirational and showed him Clay’s potential 💪 …
… but he found them “too tactical” for learning the fundamentals, and either skimmed the surface, or didn’t explain why.
Super frustrating 😫
Exasperated, Joe reached out to Varun the Head of Ops at Clay 👼🧎🧎♂️🧎♀️
Varun told Joe to check out Clay Bootcamp (Nathan’s company):
Thank you Varun! We love you, too ❤️!
After talking with us we saw Joe was a great fit 🎉 and Joe began to believe he could indeed save himself “months of trial and error” by learning from Nathan’s experience building an outbound Claygency.
He paid and joined Clay Bootcamp’s on-demand program that week!
Clay Bootcamp was the rocket Joe had been seeking…
🚀 The course was “practical, conceptual, and opinionated”
A perfect blend. The best part was it came from an “agency owner’s perspective” so he didn’t get lost in endless irrelevant advice.
Joe’s favorite section:
E.g. the credit conservation sections outline very practical (and deep) ways to save $$$.
🤝 The community is vibrant, relevant, and giving:
The community is full of people posting “real world examples”, and everyone helping each other with hyper-relevant advice.
The more examples you see, the more creative your solution will become.
Last but certainly not least important was… drum roll… 🥁
🎯 The coaching was customized just for Joe:
“The biggest thing for me was learning from Nathan’s experience in the agency context. Being able to take a shortcut bypass all that trial and error and get the insights that Nathan had accrued over months of doing client work.”
Six weeks later and Joe landed his first client!
Boom! 💥
And two months after finishing the course:
“I have a thriving business with clients I love helping and working with.”
Ladies and gentlemen, that is what success looks like. ✨
🤩 Bonus:
Joe’s now an official Clay Expert!
Before he applied, he felt apprehensive… as we all do… asking “am I good enough?”
Everyone has a bit of “imposter syndrome” but his mentor gave him a little nudge 💜… and Joe made it in 😃.
We want all Claygency owners to live like Joe!
Since Joe joined Clay Bootcamp, we’ve radically upleveled our offer – so Claygency owners can get up and running even faster and better.
If your interest is piqued by Joe’s success, set up a time to chat with our team to see if Clay Bootcamp is a fit for you!
