Our 8-week Clay agency accelerator will show you everything you need to know about Clay with “legendary” bespoke 1-1 training and mentorship. Earn money alongside industry-leading peers and business mentors – or your money back.
✅ Build Clay expertise with bespoke 1-1 training trusted by Clay, The Kiln, and 170+ students. Clay's trained 37 employees with us, many top Clay agencies like The Kiln hire from us, and 170+ of your brightest peers have joined us.
✅ Get opportunities through the "Harvard" of Clay private networks, and elevate your reputation. Many respected Clay Experts and Clay agencies started at Clay Bootcamp – find a great co-founder, job, or simply more paid projects through our powerful "network effect".
✅ Close deals and build a thriving Clay agency with 1-1 mentorship from top Clay agency CEOs who are cumulatively earning $10mm+ ARR; a hand-matched CEO will work with you to solve your top bottlenecks: e.g. sales, pricing, niches, as well as tools, hiring, and whatever arises as you grow.
It's 2025 and Clay is a unicorn, with continued relentless growth.
Their exponential growth means a meaningful clay.com expert shortage.
This is a window of opportunity to catch the AI wave and establish yourself before it's too late.
Clay University, Eric Nowoslawski, and many others are incredible parts of the Clay universe, but after endless watching of YouTube and LinkedIn content, you still feel like you're scratching the surface.
If you want a structured path, top-notch peers, world-class mentors, and incredible 1-1 coaching to drive you forward, you're not alone.
Smart action takers often look for shortcuts to increase success odds and hit their goals faster.
There's a real opportunity to earn with Clay, but when you're starting out, there are lots of unknowns.
It's easy to struggle in the wilderness and lose tens of thousands of dollars from stalled progress, lost deals, and suboptimal pricing.
Our bootcamp is not cheap but is very valuable for the ROI-minded, because we help you skip many of the mistakes that DIY-ers make, and help you get fast, battle-tested answers that are likely to work for your situation instead of you suffering alone with generic advice.
One solid client can cover the bootcamp's costs... but the real danger is you silently spinning your wheels while the Clay agency space matures and it's too late.
Finding your first client kickstarts the “learning while earning” cycle – building real-world skills, confidence, and if you do it right, case studies and referrals.
Students enter this virtuous cycle all the time – but they worry about finding those first 1-2 clients and setting their business' foundation.
We have reliable ways to get clients, backed by a full money-back guarantee – so keep reading for more details.
✅ 1-1 custom Clay training for rapid learning, accountability, momentum. (12 hours of co-building)
✅ 1-1 weekly mentorship from a top Clay agency mentor; take shortcuts, make money faster.
✅ A focused curriculum with 1-1 diagnosis and feedback to spot and fix skill gaps.
✅ Implement real Clay projects for clients or for your job, with your expert-level Clay coach.
✅ A private alumni network; we'll make sure you get plugged in.
✅ Bespoke offerings e.g. training a partner, 1-1 support from Nathan.
We are the first, most intensive, and most expensive program out there; pricing is bespoke and generally in line with high-end coaching and mastermind programs. Not cheap, but worth it.
Our premium prices allow us to offer exceptional, bespoke service. We take quality seriously.
Payment plans available.
Without guidance, people often hit a DIY Clay learning plateau and struggle for 6 to 12 months before looking for help.
If you’re newer to Clay, you can skip the plateau entirely with our program.
And if you’ve plateaued, you might be in the right place.
1. Clay's trained many employees with us.
- They've trained 37 employees with us, to date, and have hired from our grads.
- They’ve sponsored sholarships so far, because they trust our ability to change lives.
2. Top agencies like The Kiln hire from and train with us.
- The Kiln, The Workflow Company, Stellar Growth, Aurora, OneAway, and more have hired and trained Clay learners through us, because they know our training works.
3. Our students make incredible progress. Testimonials a bit later.
- And of course, our students make incredible progress and create successful Clay agencies. Loads of testimonials, below.
Many good people in the space are doing cheaper one-to-many coaching or self-serve courses.
These models are easier to fulfill, are scalable – and they have their place.
But completion rates of these types of programs are typically 5-15% – and that’s before looking at the final level of mastery of those who do graduate.
Alas, we can’t upload Clay knowledge into your brain like you’re Neo.
But by golly, we try.
We specialize in 1-on-1 teaching because it's simply more effective than group or self-serve programs could ever be.
We diagnose to understand your needs and tailor the program to you, and adjust along the way.
We help you fill any fundamental technical gaps with a targeted quick-start program with rapid nitty-gritty feedback from our Clay expert coaches.
Next, side-by-side with your expert Clay coach, you'll build you-driven technical projects, up to twice a week (1 hour each session) for accountability, quick feedback loops, and momentum.
Our coaches often spend as much time preparing for student sessions as they do attending them – they’re preparing to make your sessions hyper relevant to your projects and challenges.
We tell you what to focus on between sessions for maximum results, helping you mimic our most successful students.
The you-driven sessions might be helping you deliver paid projects, execute internal projects, or simply help you build challenging projects you've been dreaming of.
If you put in the time, and follow our robust process, we’ll help you make it happen. It works. Reliably.
On the very rare occasion a student follows the program and it doesn’t work, we’ve done the right thing and refunded the student–and we’d do the same for you.
He's in touch with top Clay agency owners and dozens of students who have launched successful Clay careers through Clay Bootcamp; even if the bootcamp isn't a fit, will give you honest feedback based on today's market, your skills, context, and goals.
Now the really fun stuff. Stepping into the virtuous cycle of learning while earning, getting killer case studies and repeat referrals, all while growing a business.
Finding and closing deals is key but it's only the beginning.
Along the way, you'll uncover countless questions around marketing, sales, pricing, packaging, delivery, tools, and so on.
To help you solve your sales, marketing, pricing, delivery, and other questions, we match you with a mentor (out of many) who we believe will be the best fit for your unique situation, goals, and personality.
You'll meet your mentor weekly; they'll support on the big questions, to help you understand what's working in the wild right now, and to help you think about your problems from a different perspective, borne of hard-won experience.
In many cases, the easiest way to step into the virtuous cycle is to start doing hourly Clay work (e.g. $50-$100/hr is a reasonable start).
Hourly deals are easier to close at first, and given Clay Bootcamp’s strong reputation, simply posting about Clay Bootcamp on LinkedIn lands some people job offers and inquiries about consulting rates.
This simple post got Noemie some job offers, for example!
But many people don't believe LinkedIn will work for them, or they don't know how to start. (we'll kickstart you if you don't have a good excuse)
Three top-secret other methods to get leads...If your j-o-b won't let you post on LinkedIn, or you just want solid backup, we've got you covered with 3 other proven methods to help you get leads. (all super helpful)
Jump on an application call and we're happy to talk more in depth about how we'll help you get business, backed by our robust money-back guarantee!
How to get access to deals from our network: You’ll need to have demonstrated fluency with Clay through your Part I work.
He's in touch with top Clay agency owners and dozens of students who have launched successful Clay careers through Clay Bootcamp; even if the bootcamp isn't a fit, will give you honest feedback based on today's market, your skills, context, and goals.
He's in touch with top Clay agency owners and dozens of students who have launched successful Clay careers through Clay Bootcamp; even if the bootcamp isn't a fit, will give you honest feedback based on today's market, your skills, context, and goals.
✅ 1-1 custom Clay training for rapid learning, accountability, momentum. (12 hours of co-building)
✅ 1-1 weekly mentorship from a top Clay agency mentor; take shortcuts, make money faster.
✅ A focused curriculum with 1-1 diagnosis and feedback to spot and fix skill gaps.
✅ Implement real Clay projects for clients or for your job, with your expert-level Clay coach.
✅ A private alumni network; we'll make sure you get plugged in.
✅ Bespoke offerings e.g. training a partner, 1-1 support from Nathan.
We are the first, most intensive, and most expensive program out there; pricing is bespoke and generally in line with high-end coaching and mastermind programs. Not cheap, but worth it.
Our premium prices allow us to offer exceptional, bespoke service. We take quality seriously.
Payment plans available.
At Clay Bootcamp, we want to ensure each student is a great fit, meaning: they have a high chance of success with us, they are good fit for our alumni network, and they are willing and able to put in the work (10+ hours/week for 8 weeks).
On admissions calls, I (Nathan, CEO) work to ensure it’s a mutual strong fit, and advise you otherwise if not.
People often tell me they appreciate my honesty and integrity here.
I'm not a bro. Even if you're a great fit, I won't push or try to hard close you, and we won't train you to close like that, either.
I understand the program would be a significant investment in your growth, and you may need to talk with your partner and/or sleep on a big decision like this.
I’m looking forward to meeting you, and am very happy to answer your questions on our call.
Signup limits: We accept only 12 students/month to ensure high levels of individual attention.
He's in touch with top Clay agency owners and dozens of students who have launched successful Clay careers through Clay Bootcamp; even if the bootcamp isn't a fit, will give you honest feedback based on today's market, your skills, context, and goals.
Yes, the sessions are truly 1-1 coaching and mentoring — it's a powerful cornerstone of our program.
It's a genuinely hard-to-scale business model, but we believe it delivers huge value to dedicated students—we strongly believe it's the most efficient and relevant way for students to learn and we truly only want to create stellar experiences.
Yes.
However, we do recommend you dive into Clay videos e.g. on Clay University or Eric Nowoslawski’s YouTube channel to get inspired and get a sense of what Clay can do.
We’re not too focused on tactics, rather on helping knowing how to figure out any outbound tactic you can dream up.
Students who are confident in their Clay/automation skills often join for access to the network, opportunities, and business building.
Several of our alumni are now certified Clay Experts since graduating (e.g. Joe Rhew, Adam Andrewjeski, Siddhant Bhansali, Jani Vrancsik, Matteo Fois).
When people put in the time, they have a very meaningful up-level of skills, “learning more in 6 weeks than the previous year”.
How much of a leap you make during the bootcamp depends on the amount of raw time you put in (10+ hours/week is what we require, because it works), how engaged you are as a student, and your level of tech savviness (able to use online tools like Google Sheets is a good-enough bar).
We often see students who gain momentum from the bootcamp continue to “ripen” after the 8-week period, and the best shot to continue to ripen is to find a way to earn while you learn, which we help with.
Yes. Several of our alumni are now certified Clay Experts since graduating (e.g. Joe Rhew, Adam Andrewjeski, Siddhant Bhansali, Jani Vrancsik, Matteo Fois).
Clay changes the criteria often–last I checked it’s $10K MRR plus 3 client testimonials, and an application process – so you need to get clients before being certified as an expert.
In reality, getting on the Clay Experts page can help close larger deals with less friction, but isn’t that necessary for getting started. Consistently posting on LinkedIn in a credible way is more important in the beginning.
I (Nathan Lippi) have a background as a developer among other things.
I was unhappy with a semi-corporate job, and told myself I'd never have a boss again. So I quit and jumped into the unknown. (I don't usually advise this)
I tried making money many ways, and repeatedly failed my way into finding Clay.
Clay enabled me to launch a project in 3 days that I couldn't complete in 2 months with another tool.
I became an instant fan.
I started a small recruitment automation agency, and people kept asking me to teach them Clay. I refused, and then relented, selling our internal Clay training. At the time, it was just a few ClickUp cards.
The training took off and we quickly added a 1-1 component.
Also, it turned out I really like helping people grow.
About 2 years later we have a well-respected program that we're still continually improving.
I feel fortunate to have a strong team, and that we've been able to help so many students.
I love growing the community, the business, and being part of something that's a little bigger than myself.
I've positioned my whole business around Clay, so I have some opinions.
I do think Clay has a very nice defensive barrier against competitors, and that barrier is its ecosystem.
However, if Clay were to go away, I don't see a big risk in starting a Clay agency—most successful agency owners in this space are continually testing and updating their offers, so they can adapt to the winds of change in this fast-moving market.
You can do that, too.
In my case, it was a pivot of my recruitment outbound agency that led to creating Clay Bootcamp. And we continue to update our offering based on evolving needs of the market and our evolving learning.
Demand is growing alongside competition, making it a smart move to figure out a niche as you break into the space.
Posting on LinkedIn still works very well.
Plenty of alumni, new and established are able to grow successful businesses by putting in the work.
In short, yes, we can help you with that.
If it works alongside Clay and helps you make money, we can likely work with you to integrate and work with it, though Clay, generally being the most challenging tool to learn well, is our primary focus.
One deal can cover the cost of the bootcamp – and then it’s all upside, with the tailwind of your learnings, our brand, and the alumni network behind you.
People join Harvard for a reason, and it's not the price tag.
We’re not playing a volume game – we aim to create life-changing experiences which I believe requires a lot of 1-1 attention from a team, which is not cheap to do well. We charge accordingly for the value we create.
(Sometimes you really do get what you pay for.)
If you're looking for bros, look elsewhere.
I, Nathan, am not a “bro” – I’m more of a nerd and my company has grown from that.
We’re fortunate to have many women in our company and community (in part thanks to the the Clay-sponsored #GirlsWhoClay scholarship).
A bro-y culture is, IMO, not conducive to a diverse and welcoming environment for women nor the nerdy and thoughtful types that have a lot to add to a community like ours.
Finally, this isn’t always the case, but bros often operate from a hacky shortcut mentality and skimp on quality, focusing on short-term wins over doing good and building reputation – I dislike that on multiple levels and want to discourage it in our community and in the culture at large.
Because we don’t do group coaching (only 1-1), we don’t do cohorts. We start new students on a rolling basis, as we have availability.
You can typically start within 48 hours of paying if we have capacity.
