Master Clay and get paid in 60 days – the fast track to your profitable Clay agency

Our 6-week Claygency accelerator will show you everything you need to know about Clay with “legendary” 1-1 training. Earn money alongside industry-leading peers and mentors – or your money back.


Build Clay expertise with 1-1 training trusted by Clay, The Kiln, and 100+ students. Clay's trained 37 employees with us, many top Clay agencies like The Kiln hire from us, and 100+ of your brightest peers have joined us.

Mentorship from $30k MRR Claygency CEOs. Avoid potholes like “toxic client hell” & learn what's working now with in-the-trenches Claygency mentorship, plus lifetime access to “the Harvard of Clay alumni networks”.

Make money or we'll refund 100%. Follow our process and don't earn? Get your money back. We have 3 tested ways to stair-step you into earning while learning. Deploy battle-tested methods like “lead overflow capture” and BAMFAM to seal bigger deals.

"Nathan is amazing. Regardless of whether you buy his course or not, Nathan is one of the best people and Clay experts around and can help quite a bit on your journey."

Varun Anand
Co-founder, Clay

There's huge demand for Clay help

Clay is blowing up in 2024, and their exponential growth means a meaningful clay.com expert shortage.

Yes, LinkedIn is noisy but demand for Clay is high and keeps growing.

This is a window of opportunity.

You can stair step your way to a successful agency, and start making meaningful money as the world re-wires itself for the age of AI.

You yearn to learn... but are drowning in a sea of Clay content and want a speedboat...

ClayU, Eric N, and many others are incredible parts of the Clay universe.

But if you feel like you're drowning in content and want a structured program, top-notch peers, and accountability to drive you forward, you're not alone.

Smart action takers often look for the "fast track" to increase success odds and hit their goals faster.

And you worry about not finding clients to cover your costs...

You know that one solid client would easily cover a bootcamp's costs... but what if you don't find one?

Finding your first client kickstarts the “learning while earning” cycle – building real-world skills, confidence, and if you do it right, case studies and referrals.

Students enter this virtuous cycle all the time – but they worry about finding those first 1-2 clients.

We have reliable ways to get clients, backed by a full money-back guarantee – so keep reading for the goods.

"I recommend Clay Bootcamp for the network effect, getting clients, and help with scaling. We worked hard in Clay Bootcamp and within a month after graduating we had, through the network, found our first paid client that completely covered our costs. We're now past $40k MRR and scaling like crazy, with ongoing help from the bootcamp. Highly recommended."
Adam Andrewjeski
Co-Founder at Stellar Growth | Clay Expert
"The quality of Nathan's bootcamp is outstanding. I've worked with a lot of mentors / consultants over the course of my career -- and you learn that a high price tag does not always translate to high quality. Nathan is the rare breed who so overdelivers on value, that you know you made the right choice within days. And your career opportunities multiply before you even make it through Clay Bootcamp."
Katie Thies
Katie Thies Consulting | Clients inc: Retention.com, Fathom, Sonos
"It's crazy how much has changed since I started the bootcamp. When I joined it was a completely different situation. A year’s worth of learning in such short time! I didn’t imagine to reach this point so quickly. I would not have gotten my clients without the bootcamp. We're now around $20k MRR and growing!"
Matteo Fois
Founder at TAM Acceleration | Clay Expert | Advisor at La Growth Machine

How Clay Bootcamp can help you master Clay, get clients, and grow your Clay agency

The 6-week on-demand program includes:

1-1 custom Clay training for rapid learning, accountability, momentum. (1hr, 2x/week)
1-1 weekly mentorship from a trusted Claygency mentor; avoid traps and make $ faster.
A focused curriculum with 1-1 feedback to spot & fix skill gaps.
Choose and build challenging "dream project(s)" with your coach.
A vibrant alumni network + Slack community; you show up, and we'll make sure you get plugged in!

Phase I: Master Clay

Without guidance, people often hit a DIY Clay learning plateau and struggle for 6 to 12 months before looking for help.

If you’re newer to Clay, you can skip the plateau entirely with our program.

And if you’ve plateaued, you’re definitely in the right place.

Training trusted by Clay, The Kiln, and 100+ alumni

1. Clay trains their employees with us.
- They've trained 37 employees with us, to date, and have hired from our grads.
‍They’ve sponsored 7 #girlsWhoClay scholarships so far, because they trust our ability to change lives.

2. Top agencies like The Kiln hire from and train with us.
- The Kiln, The Workflow Company, Stellar Growth, Aurora, OneAway, and more have hired and trained Clay learners through us, because they know our training works.

3. Our students make incredible progress. Testimonials a bit later.
- And of course, our students make incredible progress and create successful Claygencies. Loads of testimonials, below.

Our "secrets" – TLDR: Tons of high-octane 1-1 coaching

Secret #1 - 85%-95% of students FAIL with group teaching & self-serve content

Many good people in the space are doing cheaper one-to-many coaching or self-serve courses.

These models are easier to fulfill, are scalable – and they have their place.

But completion rates of these types of programs are typically 5-15% – and that’s before even looking at the final level of mastery of the graduates.

Secret #2 - High-octane 1-1 training, bespoke projects + a battle-tested process

Alas, we can’t upload Clay knowledge into your brain like you’re Neo.

But by golly, we try.

We specialize in 1-on-1 teaching because it's simply more effective than group or self-serve programs could ever be.

We diagnose to understand your needs and tailor the program to you, and adjust along the way.

We help you fill any fundamental technical gaps with a targeted quick-start program with rapid nitty-gritty feedback from our Clay expert coaches.

Next, side-by-side with your expert Clay coach, you'll build you-driven technical projects, twice a week (1 hour each session) for accountability, quick feedback loops, and momentum.

Our coaches spend as much time preparing for student sessions as they do attending sessions – they’re preparing hyper-targeted learning and challenges, just for you.

We tell you what to focus on between sessions for maximum results, helping you mimic our most successful students.

The you-driven sessions might be helping you deliver paid projects, execute internal projects, or simply help you build challenging projects you've been dreaming of.

If you put in the time, and follow our robust process, we’ll help you make it happen. It works. Reliably.

On the very rare occasion a student follows the program and it doesn’t work, we’ve done the right thing and refunded the student–and we’d do the same for you.

Meet our CEO and see if Clay Bootcamp is a fit for you

He's in touch with dozens of successful Clay career-ists and even if the bootcamp isn't a fit, will give you honest, tailored advice based on today's market, your skills, context, and goals.

Claim my free Clay career consult

Phase II: Make money and grow your agency

Now the really fun stuff. Stepping into the virtuous cycle of learning while earning, getting killer case studies and repeat referrals.

In most cases, the easiest way to step into the virtuous cycle is to start doing hourly Clay work (e.g. $50-$100/hr is a reasonable start).

Hourly deals are easier to close at first, and given Clay Bootcamp’s strong reputation, simply posting about Clay Bootcamp on LinkedIn lands many people job offers and inquiries about consulting rates.

This simple post got Noemie some job offers, for example!


Buuuuut many people don't believe LinkedIn works or know how to start. (we'll change your mind and kickstart you if you don't have a good excuse)

Three top-secret other methods to get leads...
If your j-o-b won't let you post on LinkedIn, or you just want solid backup, we've got you covered with 3 other proven methods to help you get leads. (all super helpful)

‍C'mon, you don't want us to give away all our secrets, do you?

Jump on an application call and we're happy to talk more in depth about how we'll help you get business, backed by our robust money-back guarantee!

Our deals will help you:
✅ Shorten your learning curve (sales + Clay)
✅ Build confidence and real-world experience
✅ Get case studies (helps with closing your own clients)
✅ Help you avoid pitfalls (= wasted weeks or ruined projects)

How to get access to deals: You’ll need to have demonstrated fluency with Clay through your Phase I work.

Meet our CEO and see if Clay Bootcamp is a fit for you

He's in touch with dozens of successful Clay career-ists and even if the bootcamp isn't a fit, will give you honest, tailored advice based on today's market, your skills, context, and goals.

Claim my free Clay career consult

A few more happy students

Meet our CEO and see if Clay Bootcamp is a fit for you

He's in touch with dozens of successful Clay career-ists and even if the bootcamp isn't a fit, will give you honest, tailored advice based on today's market, your skills, context, and goals.

Claim my free Clay career consult

Pricing that pays for itself with one client

The 6-week on-demand program includes:

1-1 custom Clay training for rapid learning, accountability, momentum. (1hr, 2x/week)
1-1 weekly mentorship from a trusted Claygency mentor; avoid traps and make $ faster.
A focused curriculum with 1-1 feedback to spot & fix skill gaps.
Choose and build challenging "dream project(s)" with your coach.
A vibrant alumni network + Slack community; you show up, and we'll make sure you get plugged in!


USD $4,800 (
payment plans available)

The program is on-demand no need to wait more than 48 business hours after paying!

Clay Bootcamp's admissions process

At Clay Bootcamp, we want to ensure each student has a high chance of success with us, is good fit for our alumni network, and is willing and able to put in the work.

On admissions calls, I (Nathan, CEO) work to ensure it’s a mutual strong fit, and advise you otherwise if not – people often tell me they appreciate my honesty and integrity in this regard.

I’m looking forward to meeting you, and am very happy to answer your questions on our call!

Signup limits: We accept only 12 students/month to ensure high levels of individual attention!

Meet our CEO and see if Clay Bootcamp is a fit for you

He's in touch with dozens of successful Clay career-ists and even if the bootcamp isn't a fit, will give you honest, tailored advice based on today's market, your skills, context, and goals.

Claim my free Clay career consult

Frequently asked questions

Do you really do 1-1 coaching? Or is it group?

Yes, the sessions are truly 1-1 coaching.
Two hours per week for six weeks.
Many people find this hard to believe, but, yes, we really offer 1-1 coaching; we strongly believe it's the most efficient and relevant way for students to learn and we truly only want to create stellar experiences.

Can I take the bootcamp if I don’t have any Clay knowledge?

Absolutely! Helping you level up is the whole point :).

However, we do recommend you dive into Clay videos e.g. on Eric’s YouTube channel to get inspired and get a sense of what Clay can do.

We’re not too focused on tactics, rather on helping knowing how to figure out any outbound tactic you can dream up.

Do I know too much about Clay to benefit?

We have some very experienced alumni who have joined and still learned a lot about Clay – but those who are very experienced often happily join for access to the network and money-making opportunities.

How good can I get, technically?

Several of our alumni are now certified Clay Experts since graduating (e.g. Joe Rhew, Adam Andrewjeski, Siddhant Bhansali, Jani Vrancsik, Deep Singh, Matteo Fois).

When people put in the time, they have a very meaningful up-level of skills, “learning more in 6 weeks than the previous year”.
How much of a leap you make during the bootcamp depends on the amount of raw time you put in (10+ hours/week is what we require, because it works), how engaged you are as a student, and your level of tech savviness (able to use online tools like Google Sheets is a good-enough bar).

We often see students who gain momentum from the bootcamp continue to “ripen” after the 6-week period, and the best shot to continue to ripen is to find a way to earn while you learn, which we help with.

Can I get on the Clay Experts page?

Absolutely. Several of our alumni are now certified Clay Experts since graduating (e.g. Joe Rhew, Adam Andrewjeski, Siddhant Bhansali, Jani Vrancsik, Deep Singh, Matteo Fois).

Clay changes the criteria often–last I checked it’s $10K MRR plus 3 client testimonials, and an application process – so you need to get clients before being certified as an expert.

In reality, getting on the Clay Experts page helps close larger deals but isn’t that necessary for getting started. Hustle and posting on LinkedIn are more important in the beginning.

Is Clay here to stay?

I don't have a crystal ball -- and you're asking a guy who positioned his whole business around Clay, so take this with a grain of salt :).

I do think Clay has a very nice defensive barrier against competitors, and that barrier is its ecosystem.

However, even if Clay were to go away, I don't see a big risk in starting a Claygency:My take is once you’re in the flow of doing automation work and it’s paying the bills, it’s easy to pivot to what’s working and what the market wants.

For example, it was a pivot of my recruitment outbound agency that led to creating Clay Bootcamp, and I’m confident in my (and others’) ability to pivot with the market as they grow.

Is the Claygency space too saturated?

Competition has heated up, but in practice I see plenty of alumni making scads of money.

There’s lots of money to be made if you behave credibly and put the work in; we’ll show you where to focus.

I put my money where my mouth is given that we have a strong money-back guarantee.

Do you teach Make.com, Smartlead, RB2B, HubSpot, La Growth Machine?

In short, yes, we can help you with that.

If it works alongside Clay and helps you make money, we can likely work with you to integrate and work with it, though Clay is our primary focus.

Why is your program more expensive?

One medium-sized deal can cover the cost of the bootcamp – and then it’s all upside, with the tailwind of your learnings, our brand, and the alumni network behind you.

We have a strong money-back guarantee, because I believe and know we can create results.

We’re not playing a volume game – we aim to create life-changing experiences which I believe requires a lot of 1-1 attention; we charge accordingly for the value we create.

(Sometimes you really do get what you pay for.)

Is your community a bunch of lead gen bros?

Quite the opposite – culturally, I, Nathan, am simply not a “bro” – I’m more of a nerd and my company has grown from that.

Secondly, we’re fortunate to have many women in our company and community (in part thanks to the the Clay-sponsored #GirlsWhoClay scholarship).

A bro-y culture is, IMO, not conducive to a diverse and welcoming environment for women nor the nerdier types that have a lot to add to a community like ours.

Finally, this isn’t always the case, but bros often operate from a hacky shortcut mentality and skimp on quality, focusing on short-term wins over doing good and building reputation – I dislike that on multiple levels and want to discourage it in our culture and in general.

When does the next cohort start?

Because we don’t do group coaching (only 1-1), we don’t do cohorts. We start new students on a rolling basis, as we have availability. You can typically within 48 hours of paying, given we have capacity.

Can I get community+course access now and start the 6-week program later?

Yes!

Our community is powerful, and you can get access within 2 business days after paying.

Same with the 'fundamentals' course material.

Just specify with us when your start date for the 6-week program will be, and we'll ensure we have capacity for you during that time.

What guarantees do you have around getting clients?

We have a system, and if you follow it and don’t get results, we will refund you the full amount you paid.

We’re very happy to walk you through the reasonable conditions of this guarantee if you apply!